About
Essential Beauty

Established in 1990,

Over 65 salons across Australia,

Over 450 passionate beauty therapists and body piercers,

Essential Beauty are Australia’s experts in waxing & body piercing!

We’re Essential Beauty, we’re a little bit unique, not only do we specialise in professional needle body piercing, but also waxing for men and women, Brazilian waxing, eyebrow waxing, lash lifts, and tinting. We also offer a wide variety of beauty salon treatments such as facials, microdermabrasion, spray tans and more! 

Our mantra is your service, your way! We offer tailored treatments and body piercings to suit anyone!

The Essential Beauty story began in 1990 in Adelaide, where one beauty treatment room was opened inside a women’s gym. Essential Beauty’s vision was to take beauty services that were once seen as a luxury or inaccessible and transform them into a necessity, in a convenient, friendly and welcoming environment.

Essential Beauty began franchising salons in 2000 and quickly became the fastest growing franchise in Australia. Today, Essential Beauty has over 400 treatment rooms throughout its network of 60+ locations across Australia!

Our mission is to remain an influential driver in the beauty industry with an uncompromising commitment to innovation and exceeding our customer’s expectations. We were the first to offer XXX Brazilian waxing in South Australia. Our cheeky advertising campaigns launched our XXX Brazilian wax and it quickly became a phenomenon, it is still one of our most popular services today!

In 1995, Essential Beauty was the first to introduce body piercing into a beauty salon setting, traditionally piercings were only performed in tattoo shops. Essential Beauty made piercings accessible and friendly, appealing to families and young men and women that didn’t necessarily fit into the tattoo studio clientele in the 90s!